In case you missed it on the preceding page, this is what we tell consumers about selecting a dealer:
“More important than PRICE, SELECTION or LOCATION, consumers need to know how a dealer will handle things when something goes WRONG, because when things go RIGHT, as they usually do, the consumer has little to do with the dealer, except for service. But when things go WRONG, and a consumer is stuck with a dealer who is confrontational, uncooperative, or worse - it can be THE SINGLE WORST NIGHTMARE OF YOUR ENTIRE LIFE.
After a decade of listening to consumer nightmares and providing consumers worldwide with Lemon Law information and problem resolution, AUTOPEDIA® has established a Recommended Dealer Policy that, for the first time, gives consumers the ability to select a dealer based upon how that dealer will handle things in the event there's a problem.
All AUTOPEDIA® Recommended Dealers have signed agreements that promise to expedite the problem resolution process and to abide by all applicable federal and state Lemon Laws in order to resolve consumer problems as efficiently and quickly as possible. It is this HIGHER STANDARD that has earned these dealers the AUTOPEDIA® RECOMMENDED DEALER designation.”
Q: Why should I become an AUTOPEDIA® Recommended Dealer?
A: Because putting those three words in all of your existing advertising will make it work 2x to 3x better, you will sell more cars and trucks by making your dealership BETTER in consumers' minds - and MOST importantly it's an INDEPENDENT THIRD-PARTY SOURCE THAT CONSUMERS BELIEVE, not you, making the claims.
Auto dealers spend so much promising consumers the same things: "low price" or "greatest selection" or "tent sales" or "inflatable gorillas on the roof" - that consumers see no difference between one dealer and the next. In 99.9% of dealer advertising the ONLY thing different is the name.
So, if consumers can't see any difference, how does a consumer pick YOUR dealership over any other dealership?
There are only two ways - be cheaper or be better. We make you BETTER.
Q: What makes you think consumers believe AUTOPEDIA®?
A: After nearly a decade of doing this, we don't THINK we KNOW. Do yourself a favor and go to www.reviews.autopedia.com and take look at what OTHERS have to say about AUTOPEDIA® with awards, news programs, consumer reporters, television, radio, newspapers, libraries, high schools, colleges, law schools, lawyer reference sites, government agencies, magazines, books, both in the U.S. and around the world.
Not to mention what happens if you search for "lemon laws" with Google™, Yahoo®, MSN®, or AOL® (these search engines represent more than 97% of all searches on the entire Internet). AUTOPEDIA® is hands down the #1 independent consumer reference source for lemon laws in the entire world with MILLIONS of satisfied consumers!
That's how we KNOW that consumers worldwide believe EVERYTHING we say.
Ask yourself this: "When was the last time you believed everything in an ad on TV, in a newspaper or on the radio? And when was the last time you DIDN'T believe everything you read in an encyclopedia?"
Q: How do I qualify for the Recommended Dealer Award?
A: In order to qualify for a Recommended Dealer Award you must meet all specified qualifications in "Autopedia Recommended Dealer Qualifications." A preliminary copy of the proposed qualifications is available HERE.doc in Word format or HERE.pdf in PDF format.
Q: How many recommended dealers will there be?
A: A maximum of 50% of the dealers in any market area as defined by the manufacturers. So not only do you get an advantage - most of your competitors can't duplicate your advantage, so it's permanent.
Q: How can I lose my recommended dealer listing?
A: A dealer may lose his recommended dealer listing is if that dealer demonstrates a continuing disregard for the "spirit and perception" of the recommended dealer status and commits any of the violations of the Recommended Dealer Qualifications.
Q: How does the GUARANTEE work?
A: The dealer simply informs AUTOPEDIA® of the total number of vehicles that the dealer must sell in order to make a profit on the cost of the listing and agrees to tag all advertising with either the URL of the dealer's Recommended Dealer Listing in AUTOPEDIA® or with the words "AUTOPEDIA® Recommended Dealer." AUTOPEDIA® guarantees that dealer will make a profit on the Recommended Dealer Listing and dealer shall not be charged the annual renewal fee until such time as AUTOPEDIA® has tracked sufficient actual sales directly attributable to AUTOPEDIA® to meet dealers total.
Q: How do I know this will work?
A: First of all, it's GUARANTEED TO MAKE YOUR DEALERSHIP A PROFIT. Are you doing any other marketing that gives you such a guarantee? Second, this isn't the "same old tired promotion" that you and all your competitors have done a thousand times before. Third, you see EXACTLY how it makes you DIFFERENT FROM YOU COMPETITORS in a way that matters to consumers. And finally, most of your competitors won't be able to duplicate this advantage, which is what you've been waiting for your whole career.
Q: I've never heard of AUTOPEDIA® - Who are you?
A: First of all, dealership management are NOT the AUTOPEDIA® target audience. Every lemon law lawyer, every consumer reporter, the Federal Consumer Information Center in Pueblo,CO and millions of consumers HAVE heard of us and THAT's what's important. (But don't take our word for it, go to: www.reviews.autopedia.com and see what all those other people have to say about AUTOPEDIA® for yourself)
Secondly, the ONLY thing that matters is this: Will consumers believe what AUTOPEDIA® says about your dealership MORE than they believe what YOU say about your dealership?
Hint: consumers believe everyone MORE than they believe YOU.(All major polls - Gallup Poll, Reader's Digest Poll, Morgan Poll, etc., rate "auto sales" at or 2nd from the bottom for "credibility and trustworthiness," for the past 30+ years.)
Q: How much traffic/exposures does AUTOPEDIA® get?
A: Although AUTOPEDIA® generates millions of page views and is in the top 3 of every major search engine, exposures is NOT what AUTOPEDIA® brings to your dealership. To paraphrase the commercial, "we don't make the EXPOSURES, we make them WORK BETTER." You already pay for plenty of EXPOSURES, and the consumers in your market area know where you are and what you sell - it's the EFFECTIVENESS of the exposures you already have that's the problem, not the quantity.
It's not how many people SEE your message, it's how many people BELIEVE YOUR MESSAGE enough to buy. Exposures are great, but sales are better, and when it comes to SALES nothing is more important than being BETTER THAN THE COMPETITION.
Q: How much does it cost? And what do I get?
A: Becoming an AUTOPEDIA® Recommended Dealer costs nothing, however you must have an existing AUTOPEDIA® Dealer Listing and you must apply and qualify for the "Recommended Dealer Award."
A Dealer Listing in AUTOPEDIA® costs: $2400/year plus $1,000 startup programming fee that includes:
1. AUTOPEDIA® Dealer Listing
2. Up to 500 pages of Information-Marketing™ to be published in AUTOPEDIA® and other related PediaNetwork™ websites about the dealership, history, personnel, etc.
3. PediaCard™ private label discount card program for dealership to provide discounted/free oil changes, parts, options and other services.
4. Discounted website and Information-Marketing™ consultation.
5. Deep discount website hosting.
THE BOTTOM LINE
It's NOT about whether you've heard of AUTOPEDIA® or how many exposures/traffic AUTOPEDIA® gets - that's missing the entire point of INDEPENDENT, THIRD-PARTY INFORMATION THAT CONSUMERS BELIEVE.
The ONLY question you have to answer is: "Will consumers believe what AUTOPEDIA® says about YOUR DEALERSHIP MORE than they believe what YOU SAY about your dealership?"
Very simple answer here, folks. And very simple reasons why these three words - AUTOPEDIA® RECOMMENDED DEALER - will make all of your advertising work 2-3 times better and give you a PERMANENT advantage over your competitors.